People choose not on the basis of what’s most important, but on what’s easiest to evaluate.
Easier Is Better Than Better - Smashing Magazine (via gpessia)(via gpessia)
Web design is product design. Drawing a picture of the product is not designing the product. Web design is experience design. Drawing a picture of on-screen content or mechanism behaviors is not designing the experience. The functioning html/css (and sometimes JavaScript) is the design.
Design View / Andy Rutledge - Web Design is Product Design
Oh…and please don’t use WordArt. Ever.
Design Secrets for Engineers « Pulse News Engineering Blog
Christopher Doyle - Christopher Doyle Identity Guidelines 2008 (via printmag)
